our philosophy: mindful curation, beautiful products that last a lifetime.

bleu is motivated by honest materials,

enduring design and lasting craftsmanship.

Journal:

  1. Gift Guide 2025

    We hope that you are looking forward to a beautiful holiday season this December and January.Please see our gift guides in case you need some inspi...
  2. An interview with BAINA founders Anna Fahey & Bailey Meredith

    What inspired you to create a brand like BAINA?“As childhood friends, we had often mused aboutstarting a business together, and given ourbackground...
  3. New Designer: Sundance Studio

    We are beyond excited to welcome Sundance Studio to our curated product selection. Emma Shepherd makes each piece by hand, slowly, on the Mornin...
  4. Introducing: Apotheke Fragrance

    Apotheke Fragrance is an artisanal, handmade fragrance brand.  Their products are blended, produced, packaged, and shipped by crafters at their Chi...