our philosophy: mindful curation, beautiful products that last a lifetime.

bleu is motivated by honest materials,

enduring design and lasting craftsmanship.

Journal:

  1. An interview with BAINA founders Anna Fahey & Bailey Meredith

    What inspired you to create a brand like BAINA?“As childhood friends, we had often mused aboutstarting a business together, and given ourbackground...
  2. New Designer: Sundance Studio

    We are beyond excited to welcome Sundance Studio to our curated product selection. Emma Shepherd makes each piece by hand, slowly, on the Mornin...
  3. Introducing: Apotheke Fragrance

    Apotheke Fragrance is an artisanal, handmade fragrance brand.  Their products are blended, produced, packaged, and shipped by crafters at their Chi...
  4. In the Press: GT Interview

    Our interview with the Geelong Advertiser's GT Magazine on Saturday 9th October 2021.  What has been the best part of opening the store? We both fe...